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AGO "Our Party's Still On"

Sept-Dec 2024

You look bored. Come join the party.

This campaign was developed for the Art Gallery of Ontario as an assignment at Seneca College for our Professor, Don Saynor, Chief Creative Officer at The Jack Russell Agency and Evolve Agency Group.

The goal was to give the people of Toronto/GTA something to do during the February "blahs".

We developed the campaign specifically for places in which people would be standing around, waiting, and thus - bored, such as transit stops, subway stations, airports, Service Ontario (maybe the worst of them all), etc.

Using artworks exhibited at the AGO, we created "invitations" of sorts, offering a better time standing around than wherever they are currently.

This campaign was brought to life in collaboration with Evelina Tkachenko, Charlie Mendoza and Burak Tatarhan.

https://www.linkedin.com/in/evelinatkachenko/
https://www.linkedin.com/in/charlie-mendoza44/
https://www.linkedin.com/in/burak-tatarhan/

Painted woman holding a wine glass and showing onlookers what good fun awaits at the AGO.

Mockup of OOH Waiting Room ad featuring a painted woman with a glass of wine, awaiting onlookers at the AGO.

Portrait of a woman holding a glass of wine and inviting people to come to the AGO.

Example of a billboard of people having a good time, portraying the good vibes that await at the AGO

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